Introduction
When you choose Irish or Welsh beef, you can be assured that it comes from farms that operate under the highest animal welfare standards. Most of the farms in Wales and Ireland are run by families who have been raising livestock for generations. Family farms take pride in the standard of care that they give to each and every animal.
The animals come first. They must be cared for 365 days a year, in all weathers, including Christmas Day. During the lambing season, farmers and their families may have to get up several times in the night to help deliver lambs and bottle feed some of the weaker ones until they grow strong. By choosing Irish and Welsh lamb you are making a positive decision to support this type of farming over industrialised production, and you are helping family farms to stay in business.
But don’t just take our word for it. Farmers must comply with “cross compliance” requirements under the Common Agricultural Policy. Official inspectors, monitored by the EU Commission, inspect Irish and Welsh farms to ensure the highest standards are maintained. The stringent regulations cover environmental protection; animal welfare and public, animal and plant health, and require farmers to keep their land in tip-top agricultural and environmental condition. Click on the links to find out more...